An award-winning social entrepreneur, Jenn Harper is the founder and CEO of Cheekbone Beauty Cosmetics INC. Cheekbone Beauty is a digitally native direct to consumer brand that is helping Indigenous youth see themselves in a beauty brand while using the concept of Life Cycle Thinking (LCT) in the brand’s ethos and in developing their latest line of products. Creating a new segment in the beauty industry – Sustainable Socially Conscious Beauty.
Jennifer Harper has been making a name for herself in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons’ Den (see Dragons’ Den Cheekbone Beauty). Cheekbone Beauty’s mission is to help every Indigenous youth see and feel their enormous value in the world while creating sustainable colour cosmetics.
During the development of Cheekbone Beauty, Jenn researched the current makeup landscape as well as charities that are helping close the educational funding gap that exists between Indigenous and non-Indigenous students. After in depth research, the Cheekbone team found the First Nations Child & Family Caring Society (FNCFCS) and the connection between their mission and Jenn’s family experience was serendipitous.
Cheekbone Beauty continues to support the FNCFCS today by donating 10% of the profits to Shannen’s Dream. During Cheekbone’s infancy, Jenn endured a heavy personal loss with the suicide of her brother, B.J. This loss, though difficult, has remained a driving force behind the desire to see Cheekbone Beauty succeed with its mission to empower Indigenous youth.
In addition to Cheekbone’s mission, Jenn strives to educate as many people as possible about the Residential School System and the effects it has had on her family and friends through decades of generational trauma. She speaks regularly to university, college and high school students about social entrepreneurship, empathy and the history of her First Nations family. Jenn has also been invited to speak to various entrepreneur groups, women in business associations, Apple Canada and First Nations organizations.
In 2019, Jenn was named ‘Women of the Year’ by Chatelaine Magazine.